“Plans are nothing, Planning is Everything”
-Dwight D. Eisenhower
AURAS STRATEGY
This is how it’s done.
Our initial discovery phase is so important to a successful campaign, it’s where there’s no rule, pure curiosity and creativity. It’s when we get to really imagine the future and weigh it with what matters most to the businesses, brands, and campaigns we have the honor of directing.
However, it’s after that the we develop our roadmap, our keystone, our compass, the strategy and creative brief that will give us a small glimpse of what the final deliverables will feel like, and the choreography we’ll need in order to guides us and keep the project true north.
It’s likes surfing the matrix of all possibilities, knowing that eventually the ideas will move from being purely informed imagination and art direction, into design, and then ultimately into the reality that is your brand, and all the experiences it will give to the world around you.
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Did you know the most powerful intuitive signal that someone truly cares about us is their ability to express authentic curiosity towards us. That’s because curiosity is the inertia that moves our intimacy into sense embodiment. That’s were we begin our discovery, we get curious about your business, about your brand, we want know to know what drives you, what makes it all tick.
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“There’s no bad ideas in a brainstorm” After we have taken the time to really learn what about your brand, your vision, and your goals, we begin to imagine, to brainstorm, to collect all the possible ideas, our wildest imaginations of what could become. In these phase were just pushing and pulling the paint, in search of good and even great ideas.
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After all the possibilities have been imagined it’s time become subtractive, in order to refine the ideas into alignment with the essence of the brand, and from there we frame our plan, and begin to implement our strategies for the creation of deliverables, the reasoning behind their purpose in the architecture of the brand, initiative , or campaign. From there we assess timelines, process, and budget requirements.
